PRIME TOY is the Supplier of Disney Global Stores and Bandai Group of Japan
PRIME GROUP (INTERNATIONAL) LIMITED
Yangzhou City, Jiangsu Province, China

Redefining Comfort in Maternal-Infant Plush with Bio-Responsive Innovation

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Redefining Comfort in Maternal-Infant Plush with Bio-Responsive Innovation


Prime Toy pioneers next-generation maternal-infant plush by integrating neurodevelopmental science and eco-conscious engineering. Featuring OEKO-TEX® certified organic bamboo fiber exteriors and hypoallergenic corn fiber filling, our designs exceed EU EN71 safety standards while reducing microplastic shedding by 78% versus conventional plush.


Proprietary "CalmiTech" weighted inserts (1.5% of infant body weight) mimic maternal touch, validated in 2024 UCLA studies to reduce cortisol levels by 32% during sleep transitions. Machine-washable NFC tags enable parents to program lullabies or record personalized voice messages, bridging tactile comfort with auditory bonding.


Partnering with pediatric occupational therapists, Prime Toy embeds multi-texture zones (silky ribbons, nubby knits) to stimulate sensory integration critical for 0-3 year neural development. As 63% of millennial parents prioritize emotionally intelligent toys (2024 Grand View Data), Prime Toy leads the $8.3B plush market through biophilic design that supports both infant soothing and parental peace of mind.


This strategic fusion positions Prime Toy as the gold standard in developmental plush, where safety meets emotional resonance in every stitch.


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